Public Relations, Ethical Marketing, and Brand Integrity

Public Relations, Ethical Marketing, and Brand Integrity is an original Mai Studies programme in culinary entrepreneurship & food policy. Over 4 weeks and roughly 20 guided hours you work through recorded classes, written notes, practical activities, knowledge checks and assessed tasks marked against a published rubric with an 80% pass mark. All material is written in-house. Mai Studies is independent: no official examination content, question bank, recording or branding from any certification body is reproduced, and completion leads to a Mai Studies completion certificate rather than a regulated or accredited qualification.

4 weeks 20 guided hours Intermediate

Join membership to study

Included with Mai Studies membership at no extra cost. Fee waivers are available through scholarships and open access.

What you will achieve

Explain the core principles of public relations, ethical marketing, and brand integrity in plain language
Apply the methods safely and correctly to realistic scenarios
Produce a documented portfolio piece assessed against a published rubric
Plan your next steps in ethical marketing and food brand integrity

Entry guidance

— Comfortable with beginner-level ethical marketing and food brand integrity
— Willingness to complete weekly practical work

Original Mai Studies learning material. This is a professional completion programme, not a regulated qualification or university accreditation.

Programme syllabus

3 applied modules

Foundations of Public Relations, Ethical Marketing, and Brand Integrity

Core concepts, vocabulary and working environment for public relations, ethical marketing, and brand integrity.

Applied practice in Public Relations, Ethical Marketing, and Brand Integrity

Hands-on work that turns theory into a repeatable method for ethical marketing and food brand integrity.

Portfolio project, assessment and next steps

Produce assessed evidence of your capability and plan the study that follows this programme.