Product Analytics: Measuring User Engagement

Product Analytics: Measuring User Engagement is an original Mai Studies programme in product management, agile & ui/ux. Over 6 weeks and roughly 30 guided hours you work through recorded classes, written notes, practical activities, knowledge checks and assessed tasks marked against a published rubric with an 80% pass mark. All material is written in-house. Mai Studies is independent: no official examination content, question bank, recording or branding from any certification body is reproduced, and completion leads to a Mai Studies completion certificate rather than a regulated or accredited qualification.

6 weeks 30 guided hours Intermediate

See membership

This programme carries its own fee in addition to membership, and gives you twelve months to complete it. Your certificate is issued once the fee is paid.

Product Analytics: Measuring User Engagement course artwork

What you will achieve

Explain the core principles of product analytics: measuring user engagement in plain language
Apply the methods safely and correctly to realistic scenarios
Produce a documented portfolio piece assessed against a published rubric
Plan your next steps in product management, agile delivery and user experience design

Entry guidance

— Comfortable with beginner-level product management, agile delivery and user experience design
— Willingness to complete weekly practical work

Original Mai Studies learning material. This is a professional completion programme, not a regulated qualification or university accreditation.

Programme syllabus

3 applied modules

Foundations of Product Analytics: Measuring User Engagement

Core concepts, vocabulary and working environment for product analytics: measuring user engagement.

Applied practice in Product Analytics: Measuring User Engagement

Hands-on work that turns theory into a repeatable method for product management, agile delivery and user experience design.

Portfolio project, assessment and next steps

Produce assessed evidence of your capability and plan the study that follows this programme.